By Greg Gatlin
Suffolk University Public Affairs
BOSTON – Suffolk University today unveiled an updated and dynamic new Ram logo designed to boost the visibility of the University’s athletics programs.
The new Suffolk Ram – an imposing yet majestic image of a leaping ram, with head down and horns prominent, as if ready to butt heads with a rival – was introduced to students in a spirited campus event.
The new icon is drawn with bold and expressive lines that will make it immediately recognizable.
“It’s a wonderful modern version of what’s been a great tradition for the University,” said Nancy Stoll, vice president for Student Affairs. “It will give a real boost to the athletics program.”
The old Ram logo had served Suffolk University well since the athletics teams’ name was changed from the Royals to the Rams in 1950. But the image itself hadn’t had a major makeover in decades; the new logo has a cleaner, more contemporary look.
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Old Ram logo |
Chris Mitchell, an internationally known illustrator, based in England, created the new logo in collaboration with Suffolk University’s Office of University Communications. Mitchell has illustrated logos for familiar global brands, including beer makers Tiger and Carling; Schweppes tonic water; and major sports teams such as Tottenham Hotspur, one of England’s premier football clubs and many others.
Said Chris Mitchell: “It was clear that the new identity, whilst being a flagship for the Athletics department, had to be proudly endorsed by the students and to unite them in their sporting endeavors. A modern, powerful, dynamic, illustrative ram icon was required. Suffolk University took the bold step to take their identity to another level.”
The new logo will begin to appear on practice uniforms and other athletics gear as the academic year progresses, and merchandise is beginning to arrive in Suffolk’s bookstore.
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Suffolk University, located in historic downtown Boston, with international campuses in Madrid and Dakar, Senegal, is a comprehensive global institution distinguished by the teaching and the intellectual contributions of its faculty. Suffolk University offers a wide range of undergraduate and graduate programs in more than 90 areas of study. Its mission is to provide access to excellence in higher education to students of all ages and backgrounds, with strong emphasis on diversity. Learn more at www.suffolk.edu.